Why sponsoring Beethoven27 is a smart business move: 6 key benefits
Did you know that investing in culture benefits both your company and society? Supporting the Beethoven27 project offers your company 6 strategic advantages that boost your business while having a broader societal impact. Curious? Dive in!
#1 Stronger internal company culture
Employees often value a stimulating work environment that does not only focus on profit but also on societal values. By investing in a cultural project like Beethoven27, your company demonstrates its commitment to society and its cultural development. This strengthens the connection between employees and your company's values, which in turn boosts their motivation and productivity. A clever strategy for attracting and retaining more top talent.
#2 Improved corporate image
Companies that support cultural initiatives gain a better understanding of the different needs of various communities by immersing themselves in the wider society, enabling them to better connect with their customers. Moreover, when clients identify with your company’s mission, it fosters a deep emotional bond, leading to increased brand loyalty. By supporting Beethoven27, you prove that your company cares about improving the world through the universal language of music. This opens doors to new markets and strengthens your brand identity.
#3 Creative entrepreneurship and innovation
Culture stimulates creative thinking and out-of-the-box ideas. The Beethoven27 project is, in this respect, a prime example: it combines the mastery of classical music with cutting-edge innovation with the creation of the Beethoven Holobox. That’s how this project stimulates creative entrepreneurship, resulting in new business ideas and innovative economic models within the cultural and creative industries, which you can incorporate into your own strategy. A win-win for your business and society!
‘Besides music, Beethoven27 is a cross-pollination between education, digital innovation and entrepreneurship. Only with the help of companies, entrepreneurs, partners, sponsors and cultural ambassadors can our musical project have the desired impact. Together, let's fill concert halls where music connects hearts, and launch innovative projects that inspire the younger generation.’ - Didier Reynaerts, Chairman of the Board of Directors Beethoven27
#4 Ongoing financial support and subsidies
Taking on social responsibility within your company also enhances your brand profile in front of the government and the press. By aligning your company with the Beethoven27 project, you demonstrate your commitment to socially responsible entrepreneurship. This can lead to government subsidies, tax benefits or positive media attention, which not only strengthen your brand in the market but also provide financial advantages for your company.
#5 Contributing to an inclusive society
Culture has the power to appeal to a wide audience and bring communities together, regardless of differences in background or beliefs. By investing in the Beethoven27 project, you help make culture more accessible to a broader public and contribute to building a more inclusive society. This strengthens social cohesion and promotes mutual understanding and respect between different communities. Your direct merit as a Beethoven27 sponsor!
#6 Boosting economic development and networking
The cultural sector plays a crucial role in economic growth. Companies that invest in cultural initiatives indirectly contribute to employment in cultural sectors such as art, music, theatre and heritage conservation. Supporting Beethoven27 also opens doors to valuable networking opportunities and collaborations with artists, cultural organisations, local communities and other businesses. This can lead to new business opportunities and strategic partnerships that support the growth of your company.
By supporting the Beethoven27 project, you do not only invest in your own success, but also in the sustainable growth and future of our society. Together, we can create a world united by the universal language of music, and your company can play a vital role in this process. Join Beethoven27 and discover the benefits of investing in culture: for your business, for society, for the world.
Looking back at our third production ‘1804: Courage and Heroism’
A performance of the highest quality resulting in a standing ovation: the essence of our third concert production. In March 2025, Beethoven27 took the stage at the municipal theatres in Leuven, Hamburg and Ludwigsburg. On the programme: beautiful Beethoven music composed during his heroic period at the beginning of the 19th century.
Get to know Pauline Jocqué: Production Manager of Le Concert Olympique
To get an orchestra on stage, a lot has to be done behind the scenes: from booking flights, over tuning pianos, to managing 50 musicians coming from all over the world. We met up with Pauline Jocqué. Curious about the responsibilities on the to-do list of this dedicated Production Manager of Le Concert Olympique?
Kit Armstrong on the first concert production: a strong and personal vision
In late October and early November, Le Concert Olympique delivered no less than five splendid concerts. Star pianist Kit Armstrong took centre stage in each concert. How does he look back on this first concert production? We caught up with him for an intriguing interview.
Meet Friedemann Breuninger: the concertmaster of Le Concert Olympique
In the orchestra, the leader of the first violins also fulfils the role of concertmaster. A crucial function that Friedemann Breuninger has been performing in Le Concert Olympique since 2011. We delve into his experiences and insights in this vital position.
Relive the success of our first production ‘1800: Juvenile Enthusiasm: The Beginning of an Era’
World class. Outstanding! Top level. On 27 October, Beethoven27 was a guest at the magnificent Saint Peter and Paul Church in Mechelen, preceded and followed by concerts in Ludwigsburg and Hamburg.
Meet AI Beethoven
Always wanted to meet Beethoven in real life? You can! Beethoven27 is bringing the famous musical genius to life via a Holobox with a 3D hologram. This wonderful project is made in collaboration with OG Studio, a full-stack Web3 studio based in Belgium.
New Beethoven book in progress: Jan Caeyers explains
Fifteen years after the release of his debut ‘Beethoven: A Life’, Jan Caeyers is busy working on a second Beethoven book. In a compelling interview, he reveals a glimpse of what is to come.
Meet proud partner fashion house Natan
Meet couturier Edouard Vermeulen, founder of Belgian fashion house Natan. Over the years, he has garnered a reputation as a high-end fashion designer with an eye for elegant female clothing. Now, Natan has decided to dress the female musicians of Le Concert Olympique.
Call for peace - Ninth Symphony
On 13 May 2024 in Antwerp, Le Concert Olympique, pianist Kit Armstrong and the Arnold Schoenberg Choir performed Beethoven's Ninth Symphony in the Elisabethzaal in Antwerp. The official opening concert of Beethoven27, dedicated to a European 'Call for peace'.
Beethoven Today, Living Tomorrow: musical narrative with Jan Caeyers
In December 2023, we brought sponsors and partners together at Living Tomorrow in Vilvoorde for a musical narrative with dinner by Beethoven expert Jan Caeyers. A fantastic evening dedicated to the new Beethoven project.
Why Beethoven matters: Jan Caeyers and Kit Armstrong in conversation
An established conductor and world-class pianist met to discuss their favourite subject: Beethoven. Jan Caeyers and Kit discuss the project’s mission, vision and the relevance of classical music today.
Presenting with pride: Beethoven27
The year 2027 provides a unique opportunity to celebrate Beethoven and Europe. The result is Beethoven27 and the organisation of concerts throughout Europe. Discover the project's origins.
Designing the Beethoven tour
At the heart of the Beethoven tour are 27 key compositions spread across nine programmes. Project founder and conductor Jan Caeyers explains the carefully-chosen structure behind each programme.